The Sydney Sixers are proud to announce a new partnership with La Roche-Posay, a global leader in dermatologically developed skincare and sun protection.
This collaboration brings together a shared commitment to promoting players and fans to stay protected under the Australian sun throughout the cricket season.
As part of the partnership, La Roche-Posay will become the Official Suncare and Skincare Supplier of the Sydney Sixers Big Bash League and Women’s Big Bash League Teams.
The brand will give fans and spectators the opportunity to sample the iconic Anthelios sunscreen products and experience branded giveaways during the marquee home game on Sunday 11 January at 2.05pm at the SCG.
La Roche-Posay will also help to educate spectators on identifying skin cancer warning signs by using on-site sunscreen application stations and educational messaging that empowers them with knowledge on how to self-check using the dermatologist developed and Melanoma Institute of Australia endorsed ABCDE method.
La Roche-Posay Marketing Director, Hannah Audas said “Our collaboration with Sydney Sixers represents a fantastic alignment of values bringing together La Roche-Posay’s unwavering commitment to skin health and protection with the Sixers’ dedication to peak performance and community engagement”.
“Just as the Sydney Sixers are focused on excellence on the field, we are passionate about providing dermatological solutions that support healthy, protected skin, especially for those that are active outdoors under the Australian Sun”.
Sydney Sixers General Manager, Rachael Haynes said:
“We’re proud to welcome La Roche-Posay as an Official Supplier of the Sydney Sixers. Their commitment to skin health, performance and wellbeing strongly aligns with our values as a club, and with the needs of elite athletes who perform in demanding outdoor environments.
“Our game is played in the harsh Australian sun and having a partner like La Roche-Posay brings genuine value to our athletes and our wider Sixers community.
“La Roche-Posay will activate at our January 11th Home match against the Hurricanes at the Sydney Cricket Ground so keep an eye out!
“We’re excited to work together with La Roche-Posay to deliver meaningful initiatives that support our players and engage fans throughout the season.”
ABOUT LA ROCHE-POSAY
La Roche-Posay has a powerful mission: to offer a better life for sensitive skin. With renowned expertise in sun protection for sensitive skin, La Roche-Posay’s iconic Anthelios range provides very high UV protection perfect for all skin types. Anthelios Invisible Fluid SPF50+ is the No.1 selling sunscreen in Australian pharmacies, dermatologically tested, lightweight, making it a trusted choice for Australian’s all year round. For more than 50 years, La Roche-Posay has been shaped by dermatological science, harnessing the unique properties of its exclusive Thermal Spring Water sourced from the historic town of La Roche-Posay. This mineral-rich water has been used at the La Roche-Posay Thermal Dermatology Centre since its establishment, where its soothing and antioxidant benefits have been long recognised.
STOCKIST INFORMATION
LA ROCHE-POSAY is available at Chemist Warehouse, Priceline and select pharmacies nationally. To find your nearest stockist and/or purchase online visit www.laroche-posay.com.au
ENDS